Bridging the gap between design and development, emphasizing technical efficiency, accuracy, and a user-centric experience.
Design Feed · 2018 – 2024
Data Integration & Orchestration
Integrating data from different sources was difficult and time-consuming for developers, slowing down the development process.
Read moreSolution
Designed Canopy, a no-code platform with drag-and-drop builder and AI-powered data transformation. This simplifies data integration, allowing developers to connect to any source and build solutions faster.
Layout
Placing connectors horizontally will chain and stacking vertically will merge into one.
Canvas
Intuitive drag-and-drop interface to visually design data architecture.
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Line Indicators
User can visually monitor the performance of services within the architecture diagram.
Diagram
Interactive visualizer showcasing how Canopies, representing data compositions, interact with API services.
Customization
Users can visualize key metrics such as latency, success rate, and the number of requests.
Output Data
User can preview highlighted changes from the actions.
AI Transformations
The editor scans the input data and makes intelligent suggestions based on the data composition.
Input Data
The tool loads the api service output data in JSON format.
Notifications
Designed to keep users informed about important events in real-time
Onboarding
Handy challenges designed to help users master their data integration tool.
Teams
Admins can invite collaborator s and set roles within the organization.
Canopy Platform
Data Integration & Orchestration
The Challenge:
Engineers across industries waste time and energy on complex, tedious API integrations. This disrupts timelines and leads to unfulfilling work, a problem compounded by mismatched data types and difficulty in troubleshooting issues across multiple chained APIs.
The Approach
- Understanding the Frustration: I interviewed engineers and data architects facing these battles daily. GNC's struggles to launch a subscription service due to integration delays were a telling case study.
- Defining the Problem: The need wasn't just integration, but a streamlined platform offering:
- Intuitive 'drag and drop' orchestration
- Easy connector creation (common services & custom)
- AI-assisted data transformations
- Real-time monitoring and alerting to spot issues fast
The Design Solution
- Utility-Focused Aesthetic: Understanding its wide potential use, I designed a clean predictable interface providing essential information for engineers and non-technical users alike.
- Balancing Constraints with Innovation: Our small team drove strategic choices. Proven UI component libraries (ui.shadcn.com) ensured rapid development while allowing brand customization. A Figma component library mirrored with CSS variables kept the design and development workflows synced.
- Canvas Canopy Builder: The Heart of the Solution Inspired by engineers' own diagramming habits, this tool uses familiar visual language. In order to efficiently implement drag and drop canvas interface, we found a good react library to handle lot of the time consuming front-end development (reactflow.dev). API orchestration becomes as intuitive as drawing an architecture diagram, and the result is a living document.
- Connector Marketplace & Beyond: A 300+ connector catalog lets users quickly find what they need, while options to generate specs-based or fully custom connectors ensure flexibility.
- Natural Language Transformations: Canopy suggests data transformations based on input – a huge time-saver. For granular control, a manual interface (concatenate, merge, etc.) provides familiar actions and JSON highlighting for clear results.
- Data That Engages: Visualizations of compositions were crucial. Chord diagrams, customizable metrics, and colored lines make system overview enjoyable and actionable.
The Impact
- User Success & Validation: Showcasing our platform with the seemingly niche use-case of McDonald's soda machines proved its universality. This resonated powerfully with engineers.
- Business Success: Canopy closed deals with major e-commerce clients and secured funding, exceeding the typical trajectory for a startup with a complex product.
Amazon Selling & Research
ZonGuru's desktop interface wasn't mobile-friendly and lacked features Amazon sellers needed on the go.
Read moreSolution
Redesigned the ZonGuru mobile app with a focus on core functionalities and a streamlined interface. Added real-time listing change notifications to address seller pain points and empower mobile business management.
Illustrations
Original illustrations of robots, each representing a feature in the app.
ZonGuru
Amazon Selling & Research
The Challenge:
Amazon sellers need tools that are as efficient and focused as they are, but also provide a sense of reassurance within a potentially stressful space. Existing apps often felt too 'corporate' and lacked a sense of personality.
The Approach
- Understanding the Need: Interviews with diverse sellers and competitor analysis helped define the problem. Data, streamlined interface, and unique safeguards were must-haves, but the app also needed to reflect the potential excitement of finding and selling great products.
- Defining the Problem: The design needed to balance functionality with a unique personality that conveyed reliability without becoming overly serious.
The Design Solution
- Empowering Dashboard: Metrics like revenue potential, ad spend (ACOS/TACOS), inventory, and reviews are presented clearly.
- "Niche" Finder - Playful Validation: This tool uses a "rainbow" score and engaging visuals to make initial niche/product assessment fast and intuitive. Customizable filters let sellers tailor results with reliable data.
- Proactive Alerts: IP Monitor became a key differentiator. Real-time alerts about competitor sabotage give sellers peace of mind and the ability to act quickly to protect their listings.
- Design Direction: Playful & Purposeful I drew inspiration from ZonGuru's brand personality, adding original illustrations for empty states and the onboarding experience. A robot theme, with robots representing key features, provided a sense of helpfulness and fun to the app.
- Intuition & Focus: Clear navigation and UI patterns make the app both efficient to use and visually engaging.
The Impact
- Standing Out: The playful design elements and unique features help ZonGuru resonate with sellers.
- User Satisfaction & Confidence: These tools relieve seller anxieties, providing crucial information, and supporting proactive business decisions.
Medical Records & Scheduling
Scheduling workflow was cluttered with manual processing and overwhelmed users with information, making it difficult to manage surgical requests.
Read moreSolution
Designed the Captu interface for better usability. Implemented a step-by-step process for adding requests and a clear information hierarchy to reduce errors and improve efficiency.
Captu
Medical Records & Scheduling
The Challenge:
Captu's users were overwhelmed by the existing process, which is cluttered documents and spreadsheets. This led to decreased productivity, errors, and user fatigue when handling sensitive, time-critical medical records.
The Approach
- User-Centered Discovery: In-depth interviews and observation uncovered that users needed better information organization and guidance to manage the workflow effectively.
- Defining the Problem: The core issues were:
- Information overload due to density and lack of hierarchy.
- No curated action lists, forcing users to visually scan for time-sensitive tasks.
- Exhausting "spreadsheet" experience not designed for this specific workflow.
The Design Solution
- Clarity & Intuitive Workflow: I created new information architecture and layouts to address the findings. Wireframes and user flows ensured the design fit existing processes.
- "Step-by-Step" Request Creation: I broke down the lengthy request forms into logical steps. This streamlined the process, reducing cognitive load and potential for errors.
- Prioritized Task Lists: Curated lists now surfaced urgent requests, improving efficiency and accuracy and reducing user stress.
- Design for Efficiency: Development considerations were baked in. I focused on re-usable layouts and responsive design techniques to ensure fast implementation.
The Impact
- Reduced Errors: The step-by-step approach demonstrably minimized mistakes in crucial request data.
- User Satisfaction: Feedback indicated a transformed experience – less overwhelming and more guided – leading to improved productivity.
- Requests in record time: With the new step by step layout, users were average 4 times faster when creating new records.
- Scalable Design: Efficient layout strategies ensured the improved UX could be delivered within project constraints.
Learnings
- The Power of Simplicity: Sometimes, the most important design 'feature' is guiding the user and breaking down complex tasks.
- Balancing User Needs & Constraints: Demonstrate adaptability by highlighting how you made smart UX choices mindful of development resources.
Retail Fulfillment Solution
Pacsun store managers relied on spreadsheets and emails, leading to data import issues and communication overload.
Read moreSolution
Designed a new inventory management system for Pacsun. It allows easy data import, in-app order communication, and uses color-coded status labels for faster order management. A map view feature helps prevent errors when shipping to nearby stores.
Pacsun
Retail Fulfillment Solution
The Challenge:
PacSun store managers struggled with a system that was overly reliant on spreadsheets and emails. This created friction, communication inefficiencies, and was prone to errors, which impacted store inventory levels.
The Approach
- Understanding Frustrations: Through interviews with store managers and fulfillment agents, I gained a deep understanding of their specific pain points and workflow.
- Defining the Problem: The core issues were:
- Lack of streamlined data import, forcing manual workarounds.
- Disorganized communication within the system, leading to excessive emails.
- No clear visual cues for order status, hindering efficient tracking.
- Location mix-ups when similar stores were located in close proximity.
The Design Solution
- Ease of Transition: Standard data import/export features ensure past spreadsheets can be integrated smoothly, saving managers valuable time and reducing frustration.
- Order-Specific Communication: In-line chat within each order centralizes communication and reduces email overload.
- Status at a Glance: Color-coded status labels provide instant visual clarity, aiding quick decision-making for users.
- Location-Aware Design: A map view highlights potential proximity issues, drastically reducing the chance of items being shipped to the wrong store. Blind tests demonstrated the effectiveness of this solution.
The Impact
- Streamlined Workflow: The system directly addresses user frustrations, minimizing extra steps and increasing overall efficiency.
- Reduced Errors: The UI and features like the map view help prevent costly fulfillment mistakes.
- User Satisfaction: Feedback should reflect that this new system relieves stress and provides a more intuitive experience for managers.
Learnings
- Leveraging Visual Cues: Even in data-heavy applications, clear visual design can significantly improve the user experience.
- Usability Testing: Blind tests validate design choices and provide tangible evidence of their effectiveness.
Arty Koburyan
Product Designer & Educator
User-Centered Design for a Better Tomorrow
Simplifying Lives Through Design
I'm a passionate multidisciplinary designer based in Los Angeles. My mission? To create user-friendly design solutions that make people's lives easier, more enjoyable, and empower them to achieve their goals.
Experience & Expertise
With a Bachelors in Design & Digital Communication from FIDM, I've honed my skills working in software startups across diverse industries like e-commerce, developer tools, and healthcare.
Sharing the Knowledge
I believe in fostering the next generation of creative minds. That's why I also share my passion by teaching Interactive Design at Woodbury University.
Woodbury University
Adjunct Professor
- Develop and deliver ux ui design curricula.
- AI-integrated design trends and the future of human relationship with technology and the role of the experience designer.
- Mentor students, track progress, and promote a collaborative learning environment.
Canopy
Product Designer
- Designed the well-received Canopy webapp.
- Oversaw the design and maintenance of core brand identity elements.
- Collaborated with cross-functional teams to achieve product goals.
- Conducted user research and testing to continually refine designs.
ZonGuru
Product Designer
- Designed their well-received mobile app.
- Spearheaded successful rebranding initiative to enhance the company's market presence.
- Designed and developed a feature-rich website that improved lead generation.
- Mentored and guided two junior designers.
Prime MSO
Designer
- Designed the well-received Captu software.
- Designed brand identities for multiple healthcare providers.
- Created patient-focused websites, improving education and accessibility.
Proficiency in Industry Leading Tools
Figma
Collaborative design tool for creating, prototyping, and sharing UI/UX designs.
Robust Design Systems: Proficient in creating and managing comprehensive design systems, ensuring consistency and scalability across projects.
Dynamic Palette Management: Utilize Figma's powerful features to seamlessly switch between color mode palettes using dynamic css variables, ensuring adaptability and efficient designs.
UI Design Expertise: Crafting intricate UI designs, leveraging its versatile components and systems to create intuitive, advanced and consistent user interfaces.
UX Visual Research: Conduct comprehensive UX visual research within Figjam, facilitating informed design decisions and user-centric solutions.
Prototyping: Pushing boundaries, animating interactions and motions to enhance not only visual aesthetics but also user flow and experience.
Webflow
No-code platform for designing and developing responsive websites with advanced interactions.
Advanced Web Design: Proficient in creating cutting-edge websites with sophisticated interactions and responsiveness, surpassing traditional web design boundaries.
Advanced Effects and Interactions: Implement personalized and unique web experiences through advanced effects and interactions, creating engaging user journeys.
Structured Development: Meticulously structure projects for optimal performance and maintainability using HTML classes and organized CSS variables.
CMS Expertise: Construct advanced CMS pages and seamlessly sync data across multiple systems with custom integrations, enhancing website functionality and user experience.
Adobe Creative Suite
Suite of software for graphic design, video editing, and digital media creation.
Logo and Graphic Design: Specialize in crafting intricate logos and graphics using Photoshop and Illustrator, ensuring brand identity consistency across various touchpoints.
UI Animation Expertise: Harness the power of After Effects to create captivating UI animations and interactions, adding a dynamic dimension to user interfaces.